SEAT's model line-up keeps getting bigger. The company will reinforce the product offering that began with the Ateca with the launch of a third SUV, which will become the flagship model of SEAT. This new SUV, which wasn't named when announced, will be positioned one segment above the successful Ateca, feature 5 and 7-seater versions and will reach dealerships in 2018.
In the second half of 2017, SEAT will begin marketing the Arona, a compact crossover that will be manufactured in Martorell on the same platform as the Ibiza. The SUV will be built at the Volkswagen plant in Wolfsburg, enabling improved synergies within the Group by maximising the MQB A2 platform already installed there.
SEAT President Luca de Meo expressed his satisfaction with the new SUV: 'This car will bring new customers to us, will boost brand image and will have a very big effect on our ability to generate margins. It will be designed in Barcelona and made in Germany. Producing the new SUV in Wolfsburg, in the heart of the Group, will reinforce the ties between SEAT and Volkswagen.'
SEAT’s new SUV will extend the new models offensive beyond 2017 and will contribute to further improve the company’s financial result in upcoming years. In fact, the announcement was made during the presentation of SEAT’s 2016 results. The company posted the best result to date, with an operating profit of 143 million euros in 2016.